The Wallstrip Phenomenon: How to Build Brand Value - Quick

Readers of Information Arbitrage know I'm a fan of Wallstrip.com and its creators, Howard, Lindsay, Adam and Jeff. Due my belief in its model, its mission and its creators, I agreed to be an original contributor of single stock posts and subsequently got involved as an investor. It has been awesome to watch its ascendancy from up close, and it is clear that its Wallstrip syndication and "Wallstrip Everywhere" strategies are paying off. I'd like to share a few of the team's recent achievements:

• The Wallstrip Show widget is now carried on over 200 blogs
• YouTube will be featuring the Wallstrip Show on its front page
• Both Stockpickr.com and TheStreet.com are featuring the Wallstrip Show in their Stock Quote sections

These are pretty dizzying wins for a site and a concept that didn't exist, oh, 4-5 months ago? Someone, someday is going to write a book about how a site, leveraging valuable, interesting and informative niche content, can build brand value and brand awareness - fast. Though admittedly a "newbie" in the world of Internet media investment, I am startled by the rate at which something can get hot which is not a consumer/faddish thing. Wallstrip is creating real content with real value. It is followed by a diverse base of professional and amateur investors. It is making its single stock and domain expert insights accessible and entertaining, something that has been challenging to all but a few players in this market. In short, I'm impressed.

It will be interesting to see how the Wallstrip story continues to play out. But thus far it has been a thrilling ride. And I am sure the best is yet to come.